1. Courtesy (Praise rather than criticism, prioritize positivity)
a. Being sincerely tactful, thoughtful, and appreciative:
- Using appropriate, thoughtful, and affirming expressions
b. Use expressions showing respect:
- Utilize expressions that show respect for others
c. Choose nondiscriminatory expressions:
- Use non-discriminatory expressions
2. Consideration (Macro-priority - Emphasize social impact, relevance, and avoid irrelevant information)
a. Focusing on the audience rather than oneself:
- Showing concern for the audience rather than oneself
b. Showing audience benefits or interest in the receiver:
- Communicate how the audience will benefit
c. Emphasize positive, pleasant facts:
- Emphasize the positive and pleasant aspects of the matter
3. Correctness (Priority of common use, avoid using obscure vocabulary, use moderately difficult written style, avoid absolutism, avoid colloquialism)
a. Using the right level of language:
- Using appropriate language
b. Checking accuracy of figures, facts, and words:
- Verify the accuracy of numbers, facts, and terminology
4. Completeness (Functional specifications such as definitions, explanations, etc. should be used when necessary)
a. Providing all necessary information:
- Provide all necessary information
b. Answering all questions asked:
- Answer all questions
c. Give something extra, when desirable:
- Provide additional information when necessary
5. Clarity (Pronouns should have clear referents, avoid ambiguity, avoid obscure vocabulary; sentences should be related; transition words should be used when necessary - use transition words with clear logical relationships)
a. Selection of precise, concrete, and clear words:
b. Constructing effective sentences and paragraphs:
c. Coherence:
6. Conciseness (Avoid repetition, prioritize vocabulary over phrases, adjectives over relative clauses, active voice over passive voice, prioritize conciseness when there is no new information)
a. Eliminating wordy expressions:
- Avoid using verbose expressions
b. Include only relevant material:
c. Avoid unnecessary repetition:
7. Concreteness (Nouns should be preferred over pronouns, concrete over abstract, enumeration is concrete, prioritize concreteness when there is new information)
a. Using specific facts and figures:
b. Put action in your verbs:
c. Selection of more vivid and image-building words:
